About me
Why I Love Social Media Marketing
5+ years experience
With over five years of experience in social media management and marketing, I’ve helped brands build strong online communities through creative, engaging, and results-focused content.
Agency and In-house
My experience across both agency and in-house roles has given me a strong understanding of how to balance brand storytelling with strategic marketing goals.
Making Content Work For You
I specialise in developing content strategies designed to increase engagement, strengthen brand identity, and grow loyal audiences. I’m passionate about creating content that feels relevant, engaging, and aligned with both brand goals and current digital trends.
Building Online Communities
From content creation and campaign planning to community management and analytics, I enjoy every part of the social media process - especially finding creative ways to connect brands with their audiences in an authentic way.
Industry Tools
I’m confident using a range of industry tools to support content production, scheduling, reporting, and campaign management. I have hands-on experience with Hootsuite and Metricool for social planning and analytics, as well as CapCut, Canva, and the Adobe Creative Cloud for creating engaging visual and video content across multiple platforms.
Jodie Trott
Social Media and Content Specialist
Skills & Expertise
Creative strategy, content production, and audience-focused social media marketing.Social Media Strategy
Developing platform-focused strategies that increase engagement and strengthen brand identity.
Content Creation
Creating engaging video, copy, and visual content tailored for social-first audiences.
Content Planning
Planning and scheduling consistent social content designed to improve audience engagement.
Analytics & Reporting
Tracking insights, engagement trends, and social performance to optimise content strategy.
Campaign Management
Managing campaigns that connect with audiences and deliver measurable performance results.
Brand & Social Growth
Building strong online communities and increasing long-term audience growth across platforms.
Copywriting
Writing captions, campaign messaging, and engaging social-first content for brands.
Short-form Videos
Producing reels and short-form video content designed for high engagement and reach.
Trend Research
Researching trends and audience insights to create timely and relevant social content.