As the Social Media Manager for Bad Habits, the focus was on creating a bold, trendy, and instantly recognisable online presence that reflected the venue’s personality and resonated with its core audience of women aged 18–30.

The overall goal was to increase social following, sell out ticketed promotional events, and build an engaged online community that embodied the brand’s identity - fun, confident, creative, and unapologetically social.

The social strategy centred around creating content that felt culturally relevant, relatable, and highly shareable. This included promoting drinks, menu launches, themed nights, and ticketed events through visually engaging content tailored for Instagram and Facebook.

Alongside promotional content, I regularly captured and produced live content during busy weekends and events to showcase the atmosphere, energy, and customer experience within the venue.

A major part of the strategy involved reactive and trend-led content creation, using social media trends, memes, humour, and relatable lifestyle content to connect with audiences in a way that felt authentic to the brand. By tapping into trending formats and audience behaviours, the content helped strengthen engagement and create a social presence that felt community-driven rather than purely promotional.

Through consistent brand tone, audience interaction, and culturally aware content, the account developed a strong online identity that helped grow the brand’s following, increase event awareness, and create a loyal community of customers who connected with the venue’s fun and creative brand personality.